Twitter is really pulling out all of the stops to keep their fanbase alive and well. This time, they are aiming to bring video creators from YouTube to the platform, hoping to bring the huge audiences with them.
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They are going to do exactly what YouTube does - sell ads alongside the videos and share the ad revenue with the people who actually make the content.
YouTube typically gives 55% of the revenue to the creators and keeps the other 45%, Twitter is going to use the same ratio they use for other partners like NFL: Keep 30% of the profits and give 70% to the content creators, according to Recode.
Twitter will need to offer this amount so that it can bring in the content creators. YouTube and Facebook seem to have strongholds on them, and it is late in the game to even start. Still, the network's stars have wanted revenue and people have even left and moved onto other platforms. Interestingly enough, however, the revenue will only go with Twitter, not Vine or Periscope yet, even though Viners are getting some pay.
While there are likely going to be new people popping up, the company probably hopes that some of the stars will bring their content to Twitter as well. Whether or not there will have to be rules about how many places you can post your content has yet to be seen. Twitter isn't requiring content exclusives yet.
It unclear whether or not they will be successful or they are simply too late.
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