The new service will be launched in San Francisco and rival the likes of Uber and Lyft.
It seems Google is moving forward on the ride-sharing service turf. Sources have disclosed Google may be about to launch its own ride-sharing service called Waze. The service to be launched in San Francisco will be one step forward for Google to jump into the new market.
Back in May, Google began a pilot program of Waze at their California headquarters. The aim was to make sure thousands of their area workers will hail rides using the new service Waze, according to WSJ.
The app allowed the users to connect with fellow commuters. According to sources Google now plans to launch Waze in San Francisco as the next step by fall 2016.
For those of you who don’t know Waze is a service which offers real-time driving directions. The directions are based on input from other drivers. Google purchased the service back in 2013.
Waze differs from other services like Uber and Lyft as it does not operate as a on-demand taxi business. Instead Waze connects people with drivers who are already heading in the direction of the app users.
The move may put Google in direct war path with Uber, currently valued at $68 billion, which has been operating successfully for the last seven years. But things were not always as competitive between Google and Uber as they are now.
Back in 2013 Google had even invested $258 million in Uber. However recently the rivalry has heated up to the point the chief of Alphabet David Drummond resigned from the Uber board on Monday.
Similarly previously Uber used the Google’s mapping software in its service but now they are developing their very own maps for directions. Needless to say both are also racing to develop the driverless car first.