Steve Jobs Was Working On The Apple TV Before He Died

Posted: Sep 1 2016, 11:51am CDT | by , in News | Apple


Steve Jobs was Working on the Apple TV Before He Died
Photo Credit: Getty Images

We all know how much of an innovator and genius the world lost when Steve Jobs passed away, but word comes out today that there truly was so much more he wanted to do. When he was forced to step down from his position as Apple CEO in August 2011, he didn't want to leave the company. He was planning on working on an Apple-branded TV that would re-invent television as we know it.

Recode shared the full conversation that Jobs and Walt Mossberg had on his last day as CEO:

"He was going to still be involved. Their press release made some vague nod toward that. But he wanted me to know that he was going to be involved in big strategic things, and also that he was going to reserve one particular thing for himself."

"I said, 'well, what's that?'"

"He said, 'Well, it's television ... I think we figured out a way to do it, and it's going to be fantastic. I want you to come out, in a few months, and I want to show it to you.'"

Of course, Jobs didn't share in-depth information about his ambitions because he was secretive when he started new products. Still, Mossberg said that he believes he was dreaming up a "fully integrated television set and software experience."

Unfortunately, he never saw that dream come true because, just two months later, he passed away from pancreatic cancer.

Of course, Apple does have a TV now, but it  hasn't quite been the raving success they wanted. Who knows  - with Jobs, it might have been.

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The Author

<a href="/latest_stories/all/all/46" rel="author">Noel Diem</a>
Noel passion is to write about geek culture.




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