Google Shelves Project Ara Modular Smartphones Plans

Posted: Sep 2 2016, 6:41am CDT | by , in News | Technology News


Google Shelves Project Ara Modular Smartphones Plans
  • Google Cancels its Plans to Manufacture Project Ara Modular Smartphone

Google has canceled its plans to manufacture its Project Ara modular smartphone.

Google has procrastinated the making of its modular smartphone. This one carried the title Project Ara and had interchangeable parts to boot. Google wants to reap the rewards of its investments in the hardware department instead.

The Project Ara smartphone which was custom-made will thus not make it to reality. Yet there is a slim chance for it to make its way into the market through a deal with Google’s other comrades. 

The head honchos at Google corroborated this news but did not officially comment on the matter. They are keeping it under wraps, so to say. It was three years ago that the Lego blocks model phone was brought into public view.

This was made possible thanks to Motorola Mobility. This company was acquired by Google but later on sold to Lenovo two years back. It was a free, open platform for producing such smartphones.

Google was firing on all cylinders during this time and it planned to build a hardware ecosystem of sorts. Puerto Rico was the venue where the testing was supposed to start last year. However, such was not to be, according to Reuters

As the company canceled its plans, a re-evaluation of its priorities began in earnest. Project Ara was quite a sparkling concept and it would probably have seen success as things progressed.

Smartphones are small devices that require precision and a high level of integration as was clearly seen in case of the iPhone by Apple Incorporated.

By using modular phones, electronic waste would have been minimized. Yet the whole scheme would have to have engaged in a struggle upstream in an effort to conquer the markets already dominated by Apple and Samsung. 

In May of 2016, Google announced that an early model of the Ara would be coming out by the end of the year. The design philosophy was changed midstream in order to incorporate such things as the CPU and radio into the framework of the smartphone.

The integration achieved freed up more space for other modules in the phone’s structure. In the future, the frames would be larger, smaller or completely and radically different from the run-of-the-mill type of smartphones.

Other mobile phone makers have been tinkering with the basics too. Motorola released its Moto Mods Development Kit in July. This kit includes blood pressure monitors, game control structures and air pollution sensors in its repertoire.

Thus despite Google leaving its Project Ara high and dry, there may yet be hope for the scheme in the licensing deals that Google’s partners have signed in tandem with the Internet giant.

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The Author

<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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