A new study says that Android users have greater levels of humility, honesty, agreeableness, and openness than iPhone users. However, they also appear to be less extroverted than Apple iPhone users. Researchers believe this is because iPhone users though it was more important to have a high-status phone than those who had Androids. The same team, which hails from Lincoln University, found that women were two times more likely to have an iPhone, according to the Daily Mail.
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“This study provides new insights into personality differences between different types of smartphone users. Smartphone choice is the most basic level of smartphone personalization, and even this can tell us a lot about the user,” explained Heather Shaw from University of Lincoln’s school of psychology. Shaw and her team conducted two studies to show the differences between iPhone and Android users. The first study looked at 240 participants and asked the characteristics they associated with each smartphone brand. The next study tested those stereotypes against the personality traits of 530 users.
The study also showed that Android users were more likely to be independent and think freely compared to iPhone users, who tend to go with the flow and follow the crowd.
It is becoming more and more apparent that smartphones are becoming a mini digital version of the user and many of us don’t like it when other people use our phones because it can reveal so much about us, Shaw noted. She will present her findings this week.