Apple and Samsung have been competing recently for the higher stake in the mobile smartphone game. Now, Apple is taking advantage of the recent Galaxy 7 recalls by ordering more parts and components for their upcoming iPhone 7 and 7 Plus. The Apple company shipped 30 million iPhone 6s units a month for the second half of 2015 and the original thought was that they would only go through about 60% of that with this phone. However, there are reports from MacRumors that they are hiking the original production values by 10%.
The hike in order volumes says that Apple believes more people will turn to the iPhone 7, fearing the reports of exploding batteries in the Galaxy 7. While Samsung is working on the problem, it is still a bad bit of publicity.
Samsung has pulled their phones from 10 countries, including South Korea. In the United States, Target, Best Buy, and Amazon have all said they won't sell the phones. Consumer Reports has even called for an official recall, which means that the phones would be illegal to sell in the United States.
Samsung will take about 14 days to replace phones and several companies, including T-Mobile, are offering full refunds to buyers over the same week that the new iPhones will be released.
A lot will depend on how much Apple can fulfill pre-orders for the new phones. The company typically introduces the new phone two weeks after introducing it, information reveals that the iPhone 7 won't be released until September 23. There have been some reliable rumors that pre-orders could start as early as this Friday.
Apple will have to face off against "seasonality" which could pull down the orders.
Whatever the results of this are, Apple definitely has a chance to make a power move here.