The Financial Times reports that social media giant Snapchat has become a member of an exclusive Bluetooth group that will allow Snapchat to build hardware using the wireless technology, with the most likely goal being a Snapchat-connected headset. They could even be working to compete against companies like Google by hiring eyewear designer Lauryn Morries.
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Snapchat is building a hardware-centric team to focus on 3D products, making a line of products that could enhance the game. Among Snapchat's hires is Dan Stein, who led recruitment for Google's Project Aura. Former Nokia hardware designers have joined the companies.
If Snapchat does end up making a move for the hardware industry, it would stand to learn from the successes and failures of other social media apps that came out with hardware. Just recently, Facebook CEO Mark Zuckerberg has been lauded for the $2 million purchase of Oculus, a virtual reality start-up. On the other hand, you have Google who was criticized for its own Google Glass, that might have had success if they had just waited a little longer.
The Snap Lab is still hiring, looks to be taking a different approach than both of the others - they will focus on augmented reality.
Vanity Fair found a listing on Snapchat’s Web site for a “3D computer vision engineer” with the description: “Prototype groundbreaking new user experiences involving 3D graphics, including experiences that require visual understanding of the scene.”
Let's hope the future sees a VR world where the flower crown is permanently attached.