Dos Equis unveils its new hero. The new Most Interesting Man in the World takes over from
Beer brand Dos Equis unveiled the new most interesting man. Today, Dos Equis released a feature-film style trailer, titled “Cantina,” introducing the new most Interesting Man in the World. It is actor Augustin Legrand.
Augustin Legrand follows the footsteps of Jonathan Goldsmith, who was the lead in the Dos Equis campaign for 9 years. Dos Equis retired him to space in March.
41-year-old French actor Augustin Legrand has played in several French films TV series in the past 16 years. His latest movie on record is the film Anna.
The Dos Equis commercial will bring world-wide fame to Augustin Legrand.
“The meaning of ‘interesting’ has evolved over the past decade, and this campaign features a new character and look and feel that opens the door to a world of interesting possibilities for today’s Dos Equis drinker,” said Andrew Katz, VP of Marketing for Dos Equis. “With the reboot of the campaign, we’re celebrating the good times The Most Interesting Man has with friends wherever he travels, while highlighting our refreshing cerveza. In the coming weeks, fans will have the opportunity to get to know the new character in a uniquely interactive way.”
This October, Dos Equis will release a full-length commercial that will illuminate how interesting has changed and how the new character continues to embody the legendary status.
On October 19, synced with Dos Equis’ College Football Playoff sponsorship, the brand will fully reveal the new Most Interesting Man with their classic vignette-style commercial. The October launch will be supported by social integrations on Snapchat, including a national lens available for College Football Game Day, Saturday, October 22.