As expected Apple unveiled the new Apple Watch 2.
Apple unveiled the second generation of Apple Watch. The new Apple Watch 2 comes pre-installed with watchOS 3. Pokemon Go comes to Apple Watch, which almost more exciting than the new hardware.
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The Apple Watch Series 2 is swim proof. It is rated water resistant of 50m. The new speaker system is vibrating the water out at the end of the workout. The new Apple Watch Series 2 can do calorie analyses of swim workouts.
The Apple Watch Series 2 runs on S2 and has as rumored built-in GPS. The screen is brighter and faster.
Apple adds a new material with ceramic. New Hermes styles will also come with the Apple Watch 2. Apple also re-introduces Apple Watch Series 1 with S2 Chip, but no GPS.
The new Apple Watch is available for pre-order on September 9. It will ship on September 16 starting $269.
Nike and Apple partnered for a new special Apple Watch Nike+. The Apple Watch Nike+ is motivating runners with personalized invites. The Nike+ watch also invites you each Sunday to do a run.
The Apple media event on September 7 defines the most important sales quarter for Apple. The iPhone is still by far Apple's most important product. All the growth comes from the device that is in its 9th year. In 2018 Apple will celebrate the 10th anniversary of the iPhone with a new design and OLED screen technology.
Apple presents the new iPhone 7, Apple Watch 2 and more new hardware at the Bill Graham Auditorium in San Francisco. The Apple iPhone 7 keynote is led by Apple CEO Tim Cook. He is joined by members of the executive team presenting the new products. Besides the new hardware, Apple is making the upcoming major operating systems macOS Sierra, iOS 10 and watchOS 3.
It is key for Apple to present the iPhone 7 in a way that existing iPhone 6 and iPhone 6S owners will want to upgrade. Without the existing costumers, the iPhone 7 will not be a sales success. With smartphone sales falling, it is imperative for Apple to have a successful iPhone 7. Apple's stock (APPL) was quite steady over the summer. Investors seem to have still trust. Apple needs to deliver a strong Holiday quarter to keep that trust.
The September 7 keynote brings also the big numbers of Apple's success. Apple Store and Apple Music statistics are a staple in Apple Media events.