28-year-old Mate Rimac built an electric hyper car from scratch in Croatia. Apple, the World's most valuable company, can't figure out how to make a car.
Apple does not know what an Apple car should be like. The New York Times cites sources that Apple is shifting the strategy of the secret Apple Titan car project and has fired dozens of workers. The Apple car project is not dead yet. Just in July, Apple assigned Bob Mansfield to lead the effort. Apple also hired the founder of real-time operating system QNX in July. Back then it was already clear that a change is in progress in the car project.
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The New York Times report says that Apple has already a number of self-driving car prototypes doing test drives at a secret location. It is not clear where Apple is heading now. Internally the restructuring is communicated as a "reboot" of the car project.
Just the other day I watched an in-depth documentary of the incredible Rimac story on German TV. As reported before, the Rimac Concept One is an electric hyper car, built in Croatia by a company built by a 28-year-old. Mate Rimac has created an electric hyper car from scratch. Each part is custom made. The drive train uses four electric motors at the wheels. The All-wheel-drive Rimac Concept One goes from 0 to 60mph in 2.6s.
The new Tesla Model S P100D with Ludicrous mode is supposed to beat that with 2.5s. This really calls for a direct drag race between a Rimac Concept One and a Tesla Model S P100D, as said before. The Rimac Concept One is limited series hyper car with a $1 million price tag. Tesla has nothing to lose in a race, as the Tesla Model S P100D is so much more affordable than a Concept One
Tesla and Rimac build on the excitement of fast and environmentally friendly cars. Speed is one of the things a lot of emotions of car fans are coming from. Design, legacy and other capabilities make up that car enthusiasm.
Apple needs to find that emotional key to the Apple Car. This is I think where Apple is struggling the most. It is not the technology. An Apple Car needs to be a must have, like an iPhone. In my mind, Apple should dump a huge pile of money onto Mate Rimac and see what he comes up with.
Rimac does not make any money on their $1 million hypercar. They just make it because they can. The company makes a living by selling parts of their technology and software they developed for the Concept One to other car companies. Just imagine he and his 250 employee team just can focus entirely on making a new car - an Apple Car. I might by an Rimac made Apple car.
Watch below a recent report about the Rimac Concept One. Mate Rimac explains some of the key technologies such as torque vectoring.
The Rimac Concept One has started to gain awareness just recently when it beat a LaFerrari in a drag race.