The social media network takes another step towards ramping up video.
Twitter is in the race to grab a piece of the exploding online video market. Youtube is in some trouble with its creators over the new monetization rules that have hit Youtube stars like Philip DeFranco. Video platforms are all about their creators. There are individuals and then there are media companies. Twitter announced today that the company partnered with entertainment company Cheddar.
Cheddar will broadcast live, daily from 9 am to 10:30 am EST, "Opening Bell" markets coverage and again from 3 pm to 4 pm EST, "Closing Bell" coverage on Twitter. Twitter will be the exclusive, free live stream platform for Closing Bell."Twitter is the fastest way to find out what's happening in the world, and to engage in the live conversation about it," said Anthony Noto, Twitter's chief financial officer. "Partnering with Cheddar will give people on Twitter another way to watch and discuss the day's top stories as they unfold live all on one platform."
Cheddar Opening Bell is broadcast daily from the trading floor of the New York Stock Exchange and is hosted by Jon Steinberg and Kristen Scholer. The show features the breaking news of the day, markets and business coverage, interviews with CEOs and startup founders, and profiles of leading new technology, media and culture ventures.
"Twitter is live," said Jon Steinberg, CEO and Founder of Cheddar. "We are thrilled and proud to make it the exclusive free to access platform for our new hour of closing bell coverage. 'Finance Twitter' is giant, and we are excited to be its digital-first closing bell network."
Cheddar broadcasts from Post 10 on the floor of the New York Stock Exchange, the Sprint Flatiron Building Store, and NASDAQ Marketsite. The company was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014.
Watch below Cheddar CEO Noto, interviewed by his own news team about the Twitter deal.