Slow and steady wins the race, at least where phones are concerned.
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In the last few weeks, Samsung has faced a flurry of negative publicity because of its exploding battery on the Note 7. Now, Bloomberg is reporting that the reason this problem wasn't discovered in the testing phase is because Samsung raced to release the phone before Apple launched the newest iPhone.
This doesn't quite make sense to many within the tech industry because the Note 7 was slated to beat the iPhone 7 in sales - something new for both companies. Still, they heard rumors that the newest device from Apple was going to be "underwhelming," so there was internal pressure for suppliers to meet tighter deadlines, according to "people familiar with the matter."
The Note 7 itself is a more exciting phone - there is an iris scanner and a wrap-around screen.
The early launch is likely what caused the melt down - even the US government stepped in to say that all phones should be returned. The FAA has banned them from being taken onto planes.
Chinese retailer JD.com revealed that Samsung is carrying out an internal investigation to see what caused it.
Samsung did not immediately respond to a request for comment.