The latest story around the new Galaxy Note 7 has the company trying to one up Apple.
According to this story by Bloomberg the whole unfortunate matter of the Galaxy Note 7 catching on fire is because Samsung rushed the phablet into the market to beat Apple and its expected sales for the new iPhone 7.
The decision to launch the Note 7 earlier was made after Samsung discovered that Apple meant to offer no new significant changes in terms of hardware for its new iPhone.
To take advantage of this and attract the market segment looking for a different outlook Samsung introduced the new Note 7 looking to assert its dominance. This haste led to the battery uses encountered with the phablet.
The story read “After a select group of top managers got their hands on early versions of the Note, they gushed over the upgrades and praised each other’s work. If Apple wasn’t going to offer consumers anything exciting, Samsung certainly would. With Chairman Lee in the hospital, the younger Lee and co-vice chairman G.S. Choi huddled with Koh and executives of other Samsung affiliates, which make semiconductors, glass panels and batteries. They went ahead with a slew of new features that had been on the company’s product road map, including an improved screen and stylus—and then approved a launch date 10 days earlier than last year, according to one of the people familiar with the matter.”
In case you have bought a Note 7 you will have to return it and are entitled to a full refund.