The Pokemon Go app is not the Top grossing app in the iTunes app store anymore.
Niantic CEO John Hanke has recently said that he believes Pokemon Go will be around for years to come. There will be soon real world social events that glue the trainer community together. At these events new generations of Pokemon come to live. The journey of Pokemon Go has just begun in Niantic's mind. The reality is that of the 500 million who downloaded Pokemon Go in the summer, a large number has left the augmented reality game sensation.
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The new downloads of Pokemon Go have slowed weeks ago. Niantic's app is not in the top downloaded app charts on iTunes in the US anymore. Now the company lost something that is much more important. The Pokemon Go app is not the top grossing mobile app in the United States anymore. The top grossing app is now Clash Royale, pushing Pokemon Go down to number 2. The change in position has solidified since yesterday.
According to data of SensorTower, Pokemon Go only managed the third longest run as top grossing app on iTunes in the United States. Clash of Clans was on top for 347 consecutive days and Candy Crush Saga managed to put down a 109 day run.
The loss of the top grossing app spot might be good news for Pokemon Go trainers still engaged. Lower revenue forces Niantic to update the game to keep it interesting and entice trainers to spend money. There are several new features that Niantic says it is working on. Trading Pokemon and one-to-one battles are on the top of the list. Also still missing in action is the in-app Pokemon Go tracker.
Losing the top grossing app title does not directly mean that Pokemon Go makes less money now. It could also well be that Clash Royale is just making so much more now. Pokemon Go is also performing differently in other regions. Niantic also still has countries on the list it did not release yet in.
In Japan causes the Pokemon Go game still for chaos, despite more than 40% of dropping the game again after trying it. A rare Pokemon appearance in in Tokyo led to huge crowds this week, creating a lot of work for Police. All the chaos just for Lapras according to Kotaku.
A lot of the hype around Pokemon Go come though from the US trainer community. If the Americans stop playing Pokemon Go it will get much more silent online in Pokemon Go related social media. The media, including us, will stop reporting about the game.
The first winter for Pokemon Go will show how sticky and engaging the game really is. If it is cold, dark and wet outside, less trainers will want to leave their cosy home and rather play something else.
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