Snap, formerly known as SnapChat, has unveiled their rumored wearable video camera. Watch the demo video of the Spectacles below.
CEO of SnapChat Evan Spiegel used is ties into fashion to get legendary Karl Lagerfeld take photos of him wearing the new SnapChat Spectacles video camera sunglasses in an exclusive on the Wall Street Journal.
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Spiegel's fiancee is supermodel Miranda Kerr. She has Lagerfeld's cellphone number. Getting busy fashion designer Karl Lagerfeld to take your photo means that this is meant a serious product. The SnapChat Spectacles are sunglasses with two integrated video cameras. The Spectacles can record 10s video with a tap on a button near the hinge.
The SnapChat Spectacles uses a 115-degree-angle lens, wider than a typical smartphone’s and much closer to the eyes’ natural field of view. The Spectacles video are recorded circular, more like human vision.
The SnapChat Spectacles have the one feature of Google Glass that triggered the backlash and eventual demise of the augmented reality glasses. The privacy concerns are still very much a problem of the SnapChat Spectacles.
The Wall Street Journal piece mentions the word "privacy" only once. That is quite remarkable and it is not even in the context of the Spectacles. Get ready for the "Snaphole" movement.
Snap Inc, formerly named SnapChat, is releasing the $129.99 Spectacles this Fall. It will be a limited rollout.
Snap made the Spectacles a fashion item. This is a smart move to make the Spectacles a hipster accessory. I am pretty sure Snap is seeding the Spectacles to Snapchat celebs to make this thing trendy. You'll will soon see the Spectacles on Kendall Jenner, Gucci Mane and maybe even Chelsea Handler. She is not into technology, but even she will manage to push the button near the hinge.
The Spectacles are charging inside the carrying case. There is a special site for Snap's Spectacles is available here.
Hard core SnapChat users will be all over this gadget that lets them upload to Snapchat without holding their smartphone. They will be the first to experience the privacy backlash if they use the video glasses in public. I don't believe that the Google Glass problem has just magically vanished and people do not care anymore to be filmed.
Mind you that SnapChat videos are not deleted automatically anymore with the introduction of Memories you can store them.