Land Rover unveils New Discovery by breaking a Guinness World Record for the largest LEGO structure ever built. Here Comes the Official Reveal of Land Rover Discovery.
The new Land Rover Discovery was unveiled by a special event by company along with a Guinness world record of LEGO bricks. A London Tower Bridge was made by LEGO bricks while the crossover was unveiled.
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The bridge which was made by 5,805,846 LEGO bricks got into Guinness World Record for the biggest LEGO brick structure ever made.
The reveal set was made from 5,805,846 individual LEGO bricks, breaking the previous Guinness World Record by 470,646 pieces. Laid end to end, the bricks would stretch for almost 200 miles, or from Tower Bridge in London to Paris.
"We are thrilled that Jaguar Land Rover has used LEGO bricks to add some Guinness World Record-breaking creativity to the launch of the latest Discovery. This is an epic, outstanding build that absolutely captures the imagination in a way we haven't seen before. With LEGO bricks and some imagination you really can build anything!" said Emma Owen, LEGO UK and Ireland Spokeswoman.
The Land Rover Discovery was unveiled officially in the event by Bear Grylls, Zara Philips and Sir Ben Ainslie. The Land Rover Discovery showed its compatibility on the LEGO tower as well.
The new Land Rover Discovery is seven seat SUV. At the event Bear Grylls, Sir Ben Ainslie and Zara Philips, who are long time users of Land Rover, were present. The car was presented in front of the LEGO London Tower.
"I have developed a powerful bond with Land Rover vehicles over the years and to me they embody that spirit of adventure coupled with a rugged reliability that also serves the needs of a young family. The Land Rover Discovery is invaluable on expeditions, whether filming in deserts, jungles or mountains, yet it’s still the perfect vehicle for the family's everyday use. It's a proud moment to be here with Land Rover revealing the New Discovery to the world," said Bear Grylls.
The SUV is supposed to carry the concept of Land Rover’s drive to go Above and Beyond concept. The car also captures the combination of British desirability and an unstoppable spirit of adventure.
This car is supposed to be a safe harbor and comfort zone for all the customers who wish to have a great ride. Land Rover has almost 1.2 million customers all over the world each year.
"New Discovery redefines the large SUV. Land Rover’s design and engineering teams have revolutionised the Discovery DNA to create a highly desirable, extremely versatile and hugely capable premium SUV," said Gerry Mcgovern, Land Rover Chief Design Officer.
According to Land Rover, following are the seven principles that describe the essence of Discovery and have guided its creation:
1. The Magnificent Seven: every seat is the best seat in the house
2. A much loved member of the family: keeping you safe for the last 27 years
3. King of the hill: unstoppable on all surfaces, all terrains and in all weathers
4. British creativity: designed with charm & sophistication loved by the world
5. Storage addiction: discover the space for everything
6. Connects every generation: Ingenious features that make life easier
7. After the roads end: reaching threatened habitats and vulnerable people
The Land Rover Discovery will go on sale in summer of 2017. It will be available at a price of 43,495 pounds. The seven seater provides a comfortable stance for each passenger.
Along with that it has a special feature that its seats can be modified from owner’s cell phone through an application. The seat folding technology gives a wider space.
It has high quality materials, better safety opportunities, and a 240ps four-cylinder diesel engine. The SUV will have the ability to provide 2,500 liters of space.
"Design creates an emotional connection between our customers and our vehicles. Our clear design strategy means our vehicles are instantly recognisable and communicate the values of Land Rover that our customers love. New Discovery’s flawless volume and proportions, sophisticated surfaces and precise detailing beautifully combine with engineering integrity to create a premium SUV that will resonate with today’s customers," said Gerry Mcgovern.
New Land Rover Discovery on sale from Spring 2017 priced from £43,495.