How many miles do you drive a day for your company? Twenty? Thirty? If you're driving from business to your home and back, with a lunch break at that new cafe across from the complex, you may be driving as many as fifteen miles a day without having any specific appointments that are business-related. In that distance, if you pass only ten vehicles per mile, then you are looking at 150 potential views a day. Should your vehicle be wrapped in a professionally engineered veneer, you could be advertising to a new prospective 150 clients every day. If you only get 1% return on a drive by, that's 15 new clients every day; or 105 a week. Will the numbers actually be that good? Probably better; who passes only ten people a day per mile in even the smallest community? With such an up-spike in views, having a car wrap is very likely to bring in additional exposure and clientele. Especially for a small business, the cost of the wrap itself is likely to be consumed by additional profit from new clients by the end of the year. A car wrap is like a mobile billboard that travels with you, and statistically they are effective.
One thing you must be diligent to do if you go the wrapping route is to drive courteously. Keep it about two to three miles below the speed limit, always let people in, smile and wave when you get a chance. The more congenial you are to surrounding drivers, the more of a positive impact your vehicle's wrap is going to make. Car wraps definitely increase visibility, but for those who have a bent toward road rage, it might be best to keep their cars from being turned into mobile advertisements. The last thing you need is some hot-rod with a company logo all over his vehicle cutting people off, flipping the bird, scaring the old and the young and leaving them with none to complain to but your business. Unless you're involved with some “extreme” shenanigans that profits from obtuse public relations, you want a good driver in the vehicle (or vehicles) that you've wrapped with advertisment.
The Bigger The City, The Greater The Impact
In a small town, you might pass ten cars in a mile that see your logo. If you're in a big city, you might pass a thousand in that same mile. The more visible you are to people, the more returns you'll have on your visibility. So when you approach a car wrap marketing solution, it is integral that whichever design ends up changing your vehicle's exterior, it is a memorable one. To that end, there are two approaches which have a substantial yield on average, humor and sensuality. Humor is the better of the two, even though sexuality has an evocative nature. The reason is that humor applies to the young and the old, the adult and the child. If you can make people laugh just by driving by, you're going to drive up your sales substantially. It's a much better option than evoking lust, even if what you're selling product/services-wise tends toward the sexual. People like to laugh, and when what you produce gives them joy, they have a psychological incentive to think positively toward you and your company. That's a reason why you see vehicles like the Oscar Meyer Weiner mobile. That thing was way more expensive than a simple advertisement wrap, but it lights up the eyes of young and old alike wherever it goes. Even if you hate hot dogs, you can't help but smile at that goofy thing. Cogent vehicle wraps can do precisely the same for your business.
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