Steve Jobs Was Ultimate Disruptor Says Sir Richard Branson

Posted: Sep 30 2016, 10:39am CDT | by , Updated: Sep 30 2016, 11:58am CDT, in News | Apple


Steve Jobs Was Ultimate Disruptor Says Sir Richard Branson
Photo Credit: Getty Images

Branson declares the late Steve Jobs as the ultimate disruptor.

Sir Richard Branson is a very busy man. I saw him at Bits & Pretzels startup festival in Munich on Monday. Then he finished the grueling Strive challenge in Italy. Now he prepares for the Virgin Disruptors event taking place on Monday, October 3 in London.

Branson just published a blog post declaring the late Steve Jobs his pick as the ultimate disruptor. "So many people drew courage from Steve and related to his life story: college drop-outs, struggling entrepreneurs, ousted business leaders figuring out how to make a difference in the world, and people fighting debilitating illness. We have all been there in some way and can see a bit of ourselves in his personal and professional successes and struggles," says Branson.

Steve Jobs died on October 5th, 2011 after a long battle with cancer. His It will be the fifth anniversary of Steve Jobs' death next week on Wednesday.

Under his lead Apple became the huge force in the consumer electronics industry. Apple has set the direction for portable music players, smartphones and tablets. Some believe Apple is not the same anymore since Steve Jobs is not here anymore. He was not a saint. His egocentric and aggressive management style has caused a lot of harm too. Tim Cook's Apple appears to be more calm and structured place to work. 

What Apple is missing now is a new product category as the iPhone is slowing down and the Apple Watch is not a strong enough product to keep pushing Apple forward. What would have Steve Jobs come up with?

66-year-old entrepreneur Sir Richard Branson ends his post with "Although he was completely different from me – he used to shout at employees that made mistakes and didn’t delegate much – I admired Steve so much. He was innovative, determined and, above all, passionate. He was, at all times, disruptive. Today, more than ever, you’ve got to do something radically different to make a mark. Under Steve’s guidance, Apple became the world’s most successful change-maker brand."

Look out for the upcoming documentary "Don't Look Down" that is like an action movie starring Richard Branson. Don't Look Down tells the story of Branson's attempts to break world records flying in a hot air balloon in the 80s and 90s. Using interviews with Branson, his team, archive and dramatic reconstructions, the film tells a story of courage, determination, despair and triumph. The documentary premiered at the Tribeca Film Festival in Spring, but has no release date yet. Watch the trailer below.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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