On its Messenger Day, Facebook tested the feature in countries where Snapchat is still not popular like Poland.
Everyone knows time and again Facebook has tried to buy Snapchat but always been unsuccessful. It seems the social media giant decided if they can’t get their hands Snapchat they can always steal from their competitor.
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Facebook is launching a feature called ‘Messenger Day’ which is a copy of Snapchat Stories. Just like Snapchat in Messenger Day people will be able to share illustrated filter-enhanced photos and videos, which disappear in 24 hours.
The feature was launched was Facebook today in countries like Poland where Snapchat is still not very popular. The new feature focuses more on filter enhanced images to make them more appealing.
Messenger is still one of the most popular apps by Facebook and the tech giant may be using its international popularity to line in more users. Messenger Day is meant to steal a whole lot of users from Snapchat which also heats up the competition between these two entities.
The news of messenger Day’s release was broken by TechCrunch. According to Facebook the launch in Poland is a test run which allows people to share updates visually.
Facebook also stated they frequently run small number of tests every year before rolling out full features. At this point there is no guarantee if Messenger Day will be rolled out for worldwide use. It all depends on the feedback Facebook receives in Poland.
If the Polish are addicted with Messenger Day just like people all around the world are hooked on Snapchat then expect the new feature on your Messenger any other day.
Keep in mind more than 60 million people in the US and Canada use Snapchat on a daily basis, so pushing it out of the picture is not completely possible.