Virgin founder Sir Richard Branson is known for his outrageous PR stunts throughout his career. Here is his advice to make your Kickstarter campaign break through.
I find almost every day pitches for Kickstarter campaigns in my inbox. Many of the campaign are just boring. It got really hard to stand out on Kickstarter. In the early days of Kickstarter, being on Kickstarter already created hype. It got to the point that to run successful Kickstarter campaign you have to raise money in the first place.
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Since the launch of Kickstarter, on April 28, 2009, 12 million people have backed a project, $2.6 billion has been pledged, and 112,960 projects have been successfully funded. The crowd-funding platform is still going strong and the a Kickstarter campaign is still a great way to raise money and awareness, if it gets the necessary attention.
Sir Richard Branson's advice to push your Kickstarter campaign to stand out:
"I’ve always been a fan of a good PR campaign to get your product or service in front of people. So my advice is to do something out of the box: film it, take photos of it, and make sure you put yourself front and center, then talk about it on social media. Passion is contagious – it rubs off on everyone around you and attracts enthusiastic people into your orbit. A piece of content that captures your passion will help give you that final push you need to turn your idea into a reality."
He centers his advice around making your Kickstarter campaign personal and contagious. A Kickstarter campaign is prone for success if it has a clear target community. It is then just a matter of getting that community behind your project. Doing something incredible out of the box helps keep your investment for Kickstarter campaign down. Now go and think of something crazy.
I have seen Sir Richard Branson live a couple days ago. The 66-year-old entrepreneur is truly inspiring personality. He answered a couple other questions from entrepreneurs on this page.