Project Como: Amazon is reportedly planning to open convenience stores as well as curbside pickup locations.
Amazon has already stores that sell Amazon devices. The Wall Street Journal reports that Amazon is not stopping there and plans to open grocery stores. According to sources of WSJ, Amazon plans to introduce convenience stores as well as curbside pickup locations.
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These small Amazon stores would offer customers produce, milk, meats and other perishable items. Customers would primarily using their phones or, possibly, touch screens around the store to make purchases. Customers could also order peanut butter, cereal and other goods with longer shelf lives for same-day delivery.
Amazon is also supposed to open drive-in locations where online grocery orders will be brought to the car.
It is kind of weird that online stores are moving back into owning brick-and-mortar stores, but it is all aimed at making shopping as convenient for customers as possible to increase sales and profits.
The Amazon grocery stores are known internally as Project Como. The offering is exclusively for customers of the Amazon Fresh subscription service, which promises same-day food delivery at set times, the sources said. Amazon dropped the $299 annual price for Fresh and now offers the service for a $15 monthly fee, available to members of its $99 Prime delivery service.
The groceries business is huge, but has tough competition. Amazon needs to be smart to make this successful.