Target reports record sales online and millions of customers at stores.
Target today announced that the online store had its biggest day ever and experienced double-digit growth, to save on Black Friday deals, including the retailer’s lowest prices ever on select items.
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“Shopping at Target has become an annual Thanksgiving tradition for millions of our guests, and we’re thrilled at the response we’ve seen this year. We had a record-breaking day on Target.com and traffic to our stores was strong,” said Brian Cornell, chairman and CEO of Target, who greeted shoppers at the Jersey City Target store in N.J. on Thanksgiving and will be ringing the opening bell at the New York Stock Exchange in celebration of Kids Day later this morning. “This year, we doubled down on offering guests an incredible assortment at outstanding prices. Based on early results, it’s clear that our deals are cutting through. We expect this momentum to continue throughout the weekend and into next week as we offer Target’s guests a truly unprecedented opportunity to save 15 percent off nearly everything online and in our stores this Sunday and Monday.”
Top selling Black Friday deals at Target included:
TVs were a top seller, with more than 3,200 TVs sold every minute in the first hour of store opening.
Apple products were among the most popular deals, with guests taking advantage of savings on the iPad Air 2, iPad Pro and Apple Watch Series 1.
Popular gaming systems included Xbox One S and PlayStation 4. Target sold half a million video games within the first hour of store opening.
Wearables saw a 50 percent sales increase, including the Fitbit Charge HR.
Top-selling toys included LEGO, NERF, Our Generation and the Jetson V6 Hoverboard, which sold out in minutes on Target.com.
Target sold five times more wireless headphones this Black Friday compared to last year, including the popular Powerbeats Wireless In-Ear Headphone 2.
Robotic vacuums, including the Hoover Quest 700 Robotic Vacuum, generated 10 times the sales compared to last year.
Sales for family sleepwear were nearly double compared to last year, driven by a 30 percent off savings plus an additional 15 percent off in stores with Cartwheel.
And, the 3-foot stuffed bear for $10, a surprise hit from last year, sold out quickly in stores across the country.
Target’s Cyber Monday sale is next. Shoppers will receive an unprecedented opportunity to save 15 percent off nearly everything in stores and on Target.com this Sunday, Nov. 27 and Monday, Nov. 28. It would be online retail earthquake if Amazon would announce a sitewide 15% discount for Cyber Monday. So far Amazon has not made any announcements about the Amazon Cyber Monday 2016 sale.
The discount will go live online early Sunday morning and will be applied at checkout online and in stores during the two-day sale. No promo code or coupon is required. The discount includes all gaming consoles, iRobot vacuums, KitchenAid appliances and all Apple products.
As always, customers can use their REDcard for an additional five percent off on nearly all items purchased in stores and online, adding to the discounts Target is offering this season. Online shoppers can continue to take advantage of free shipping on Target.com through January 1, 2017.
The actual Black Friday features online Black Friday sales. Amazon.com is increasing the deal pace and will release the announced Black Friday TV deals. The Amazon Black Friday Deals Tracker features the latest deals on sale. The Amazon Black Friday 2016 sale is the biggest sale to find Black Friday deals.
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The Top 100 Black Friday 2016 Deals show all deals that everybody is talking about this year. The list features the Black Friday deals that Black Friday deal hunters can be proud of to have scored when Black Friday is over.
Timing is everything in scoring the best Black Friday 2016. Check the Black Friday 2016 Deals Tracker on a regular basis. To not miss a Black Friday deal, sign up our Twitter feed, where we notify followers about every hot Black Friday deal.
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