Apple Presents Consumers With Big Changes Ahead

Posted: Jun 11 2019, 6:09am CDT | by , Updated: Jun 13 2019, 5:16am CDT, in Apple

 
Apple presents Consumers with big Changes ahead

Almost two years after its launch in 2001, iTunes is finally been phased out by Apple, a company that always leads from the front of every technological advancement. On 3rd June, Apple announced that its colossal online music library will become three apps, rather than a single one, with music, TV and podcasts split into their composite parts. So, with all these changes afoot and Apple once again hitting the headlines, how can music consumers expect to be affected and could right now be exactly the right time to buy Apple shares?

Intense competition from huge names like Spotify has been cited as one of the primary reasons Apple has decided to shut down its iTunes music download service. In fact, over the past decade, here’s been a proliferation of music streaming and download services, all of them vying to beat iTunes at its own game and many of them succeeding.

But what about those music lovers who’ve built up valuable iTunes collections? What will happen to the content they’ve purchased and continue to enjoy? Happily, although Apple is ‘shutting down’ iTunes, in fact the service won’t disappear, and neither will the media bought using it. Rather, all purchased music will still be accessible using compatible devices. However, adding to collections will require a different route, with consumers either trying out Apple’s new alternative services, or opting out altogether and making the move to the competition. For Apple, the objective will surely be to retain their music customers, while also converting those people to buy other media like TV, film and podcasts through a suite of Apple apps.

Almost exactly a year ago, at the start of June 2018, Apple’s share price hit its highest ever stock price. On Friday 1st June 2018, the tech giant’s price was $190, a high that came close on the heels of another top price, a few months earlier in March 2018, when the value was $180.

This week, the California-based technology company has seen a slight drop in its share price, although nothing to worry over given its big announcement. At time of writing, shares are selling for around $183.22, with the price steadily rising towards their pre-announcement level over the last few days. For many commentators, the truth is that Apple is simply too big and too established a consumer brand to fail. From its early days to its most recent news, Apple has always been a brand that embraces change and understands the value of moving quickly in its chosen field of technological products and services. Staying ahead of the crowd by constantly innovating and investing heavily in research and development, Apple may now have a much larger pool pf competitors snapping at its heels, but it’s also got some of the world’s leading creative and digital minds at its helm. Those who make a living of observing the fortunes of companies like Apple have always known that 2019 was going to be a tricky year to weather. The first quarter of 2019 saw Apple’s very first profits warning since 2002, which in itself was enough to set alarms bells off in some quarters. However, that share price remains steady and Apple is a substantial and well-established player in a notoriously fickle industry.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Manfred "Luigi" Lugmayr () is the founding Chief Editor of I4U News and brings over 25 years experience in the technology field to the ever evolving and exciting world of gadgets, tech and online shopping. He started I4U News back in 2000 and evolved it into vibrant technology news and tech and toy shopping hub.
Luigi can be contacted directly at ml[@]i4u.com.

 

 

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