Menu

Daily News for the Geek Mind

Study Says Consumers will Pay $7 to $9 for Online Rentals

Apr 16 2008, 8:20am CDT | by , in News | Other Stuff

Study Says Consumers will Pay $7 to $9 for Online Rentals
/* Story Top Left 2010 300x250, created 7/15/10 */ google_ad_slot = "8340327155";
Buy online rentals from Amazon Cyber Monday and Black Friday Now

A study from management consulting firm Oliver Wyman says that consumers will be willing to spend $7 to $9 for earlier-release, HD video-on-demand and Internet rentals. According to the report the industry will has $5 billion plus growth opportunity in the U.S. and that DVD cannibalization would be minimal.

That amount is a $4 premium over standard DVD or VOD rental prices. The study also claims that Blu-ray discs will drive 6% growth of packaged media by 2010 even as VOD and Internet rentals grow. According to the study retailers could also charge an extra $2 for a DVD with a digital copy of the film that can be moved to other sources.

While I agree with the extra $2 for a digital copy of a film, I for one won’t be paying $9 to rent a movie online. I can go to my local movie store and get two movies for that price. I would pay $6 or so for a HD rental on the day the film releases and I think lots of movie fans would. Charge me much more than that and I’ll keep driving the 2 miles to the movie store.

Via Oliver Wyman

Share this Story

Follow Us
Follow I4U News on Twitter
Follow I4U News on Facebook

You Might Also Like

Now Watch

Read the Latest from I4U News

Comments

blog comments powered by Disqus