AT&T Mobile TV launches May 4th

AT&T Inc. and MediaFLO USA Inc., a wholly owned subsidiary of Qualcomm Incorporated, announced today that the AT&T Mobile TV with FLO service will launch Sunday, May 4th.

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The AT&T Mobile TV service will offer TV-quality programming from leading news and entertainment brands: CBS Mobile, ESPN Mobile TV, FOX Mobile, NBC 2Go, NBC News 2Go, MTV Networks' COMEDY CENTRAL, MTV and Nickelodeon, as well as PIX and CNN Mobile Live, which are both AT&T-exclusive channels on MediaFLO USA's FLO TV service.
Additionally, for the next 60 days, the AT&T Mobile TV service will feature CNCRT, a special concert channel delivered by Control Room, a leading producer and distributor of world-class entertainment. Every day, for 24 hours, the CNCRT channel will air one of approximately 30 recently recorded concerts from major recording artists, such as Avril Lavigne, Chris Brown, Fall Out Boy, Jay Z, Sheryl Crow, Akon, Daughtry, Lenny Kravitz, Rage Against the Machine and more.

AT&T is introducing two new exclusive handsets able to work with AT&T TV service. The LG Vu (photo) from LG Electronics and the Access from Samsung.

The LG Vu features an interactive touch screen, music player, 2MP camera and Bluetooth. The AT&T LG Vu (LG-CU920) is available for $299.99 with a two-year service agreement and after a $100 mail-in rebate.

The Samsung Access (SGH-a827) features a large landscape display, camera, external stereo speakers, stereo Bluetooth and AT&T Music. The Samsung Access is available for $199.99 with a two-year service agreement and after a $100 mail-in rebate.

AT&T Mobile TV will launch in 58 markets including Atlanta, Chicago, Dallas, Detroit, Las Vegas, Los Angeles, New York, Philadelphia, San Diego, Seattle and Washington, D.C. The service is a perfect complement to the wireless carrier's already impressive portfolio of wireless video offerings, including CV, which gives subscribers mobile access to thousands of on-demand video clips -- including news, sports, entertainment, music and movie previews. With the addition of Mobile TV, AT&T customers now have even more choices in how they experience and enjoy video content from their phone. As with CV, AT&T Mobile TV will have the Parental Controls feature, which provides content filtering and purchase blocking on your phone so that you can restrict access to content that may be inappropriate for younger viewers.

Monthly access packages for AT&T Mobile TV begin at $15 a month for the Basic package, which includes unlimited access to Mobile TV, as well as access to the exclusive CNCRT channel for a limited time.
AT&T also offers a Mobile TV Plus package for $30 a month, which includes unlimited Mobile TV, unlimited mobile Web browsing on MEdia(TM) Net and unlimited CV mobile video. Customers can also subscribe to a limited basic package for $13 a month, which gives them access to four channels: CBS Mobile, FOX Mobile, NBC 2Go and NBC News 2Go. Because AT&T Mobile TV operates on MediaFLO USA's own dedicated multicast network, AT&T customers do not incur data or voice charges. Additionally, programming is subject to change, and sports programming is subject to blackout restrictions.
More details on the AT&T Mobile TV site (live on May 4th).

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