Survey Shows Customers Do Primary Research Online For Big Buys

Posted: May 6 2008, 10:20am CDT | by , Updated: Aug 11 2010, 7:54am CDT, in News | Other Stuff


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Buy pricegrabber from Amazon Prime Day, Amazon Cyber Monday and Black Friday Now conducted a study recently of furniture and appliance shopping trends. The results of the study were published in the latest Consumer Behavior Report. The report was based on a survey of 1,949 online customers and compared with a study of 1,417 online customers from 2006.

The study shows that consumers are now spending more time researching purchases on comparison shopping engines. 81% of respondents said they did online research prior to purchasing furniture or an appliance.

31% of respondents say they purchased the product they researched. 43% say they purchase the items based on price. In 2006 70% of online shoppers said they wouldn’t make a large purchase online. The new study shows that only 56% say they wouldn’t purchase online.

Via PriceGrabber

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The Author

<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Leading our review center, Shane McGlaun (Google) knows technology inside out. His extensive experience in testing computer hardware and consumer electronics enable him to effectively qualify new products and trends. If you want us review your product, please contact Shane.
Shane can be contacted directly at




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