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AT&T Says American Idol Season 7 Broke Text Message Record

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AT&T Says American Idol Season 7 Broke Text Message Record
 
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AT&T Says American Idol Season 7 Broke Text Message Record

AT&T announced today that the latest season of American Idol generated more than 78 million text messages as watchers voted for their favorite contestants. AT&T introduced the ability to text votes in season 2 of the show.

AT&T polled 416 users to see what roll text messaging played in the shot and found that 51% of respondents say they text more frequently during the Idol season than other times. 43% say they talk about the show via text messages and 22% say that they first learned to text by voting for singers on the show.

"There's no question that Idol fans are texting in huge numbers," said David Christopher, chief marketing officer, AT&T's wireless operations. "We rolled out a lot of great Idol-themed content this season that kept fans engaged and connected. From 'American Idol' trivia, special sweepstakes, TXT chats, vote number reminders and, of course, voting, there were plenty of opportunities for AT&T customers to enhance their favorite Idol moments."

Via AT&T. More American Idol News.

 

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Centurion Corp acquires Penang land to develop workers dorm

Source: The Edge Singapore

Centurion Corporation said it has agreed to acquire a piece of land located at Seberang Perai Selatan in Penang, Malaysia, for RM6.3 million ($2.45 million). This marks the group’s first acquisition in another state of Malaysia outside of Johor. Rea ...
Source: The Edge Singapore   Full article at: The Edge Singapore Aug 12 2014, 9:21am CDT
 


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<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
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