Menu
Kim Kardashian West debuts Platinum Tresses at Paris Fashion Week

Kim Kardashian West Debuts Platinum Tresses at Paris Fashion Week

Apple Launching Beats-Powered Music Streaming Service in June

Apple Launching Beats-Powered Music Streaming Service in June

Apple Working on a Waterproof iPhone, Patent Applications Shows

Apple Working on a Waterproof iPhone, Patent Application Shows

Harrison Ford is Battered but OK after Plane Crash

Harrison Ford Is Battered but OK after Plane Crash

A port hidden under Apple Watch's strap connector

A Hidden Port Found Under Apple Watch's Strap Connector

AT&T Says American Idol Season 7 Broke Text Message Record

May 22 2008, 5:00pm CDT | by , in News | Mobile Phones

AT&T Says American Idol Season 7 Broke Text Message Record
/* Story Top Left 2010 300x250, created 7/15/10 */ google_ad_slot = "8340327155";
Buy american idol from Amazon Cyber Monday and Black Friday Now

AT&T announced today that the latest season of American Idol generated more than 78 million text messages as watchers voted for their favorite contestants. AT&T introduced the ability to text votes in season 2 of the show.

AT&T polled 416 users to see what roll text messaging played in the shot and found that 51% of respondents say they text more frequently during the Idol season than other times. 43% say they talk about the show via text messages and 22% say that they first learned to text by voting for singers on the show.

"There's no question that Idol fans are texting in huge numbers," said David Christopher, chief marketing officer, AT&T's wireless operations. "We rolled out a lot of great Idol-themed content this season that kept fans engaged and connected. From 'American Idol' trivia, special sweepstakes, TXT chats, vote number reminders and, of course, voting, there were plenty of opportunities for AT&T customers to enhance their favorite Idol moments."

Via AT&T. More American Idol News.

You Might Also Like

From the Web

Read the Latest from I4U News

Comments

blog comments powered by Disqus