2K Sports announced today that it would be revealing the NBA 2K9 cover athlete at the pre-game show for game 1 of the NBA finals on June 5. The reveal will come from a 30 second TV spot scheduled to air during the pre-game show on ABC June 5th.
As part of the revealing of the athlete 2K is having a contest for fans of the game that lets them predict who the athlete will be and if correct they could win a free copy of the game and an autographed jersey. Sixteen NBA players are offered on the site as potential cover athletes to choose from.
"We're extremely excited to offer this online promotion to our loyal community of 2K Sports fans, as we think it's a fantastic opportunity for us to interact more closely with them through a refreshingly fun and rewarding experience," said Christoph Hartmann, president of 2K. "The NBA 2K franchise is king among basketball players and passionate fans who know and understand basketball. Revealing our cover athlete prior to Game One affords us a unique opportunity to capitalize on the anticipation surrounding the NBA Finals while simultaneously generating excitement for the release of NBA 2K9."
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