Amazon.com has a new Blu-ray movie disc sale going on until April 18th. When you buy 2 Blu-ray movies you get the 3rd for free.
There are lots of Blu-ray movies to choose from including 300, Troy, and The Departed. Sony wants to increase the Blu-ray market share to 50% by the end of the year according to Digitimes. Promotions like this help of course. I am pretty sure that this holiday shopping season we will see Blu-ray sales firework.
More details on Amazon.com.