Barack Obama announced today via an SMS text message to supporters that Democratic U.S. Sen. Joe Biden would be Obama’s pick for vice president. Reason enough for Sprint to issue a press-release praising their SMS service.
Traffic on Sprint's short code for the Obama campaign rose 255% following the announcement, which was texted shortly after 3:00 a.m. EST.
At 3am not that many people actually are texting, just a couple of lost hearts out there.
So it is quite easy to create a spike sending out a broadcast SMS. Anyway, nice try to create some PR on a Saturday.
Via this Sprint announcement.
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