comScore announced today that mobile search has grown by 68%. According to its latest report the number of US mobile subscribers that accessed search in June 2008 was 20.8 million, a 68% increase from June of 2007.
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Mobile search in Europe is growing as well with a growth of 38% in Europe between June of 2007 and June of 2008. The report says that the UK has the highest penetration of mobile subscribers at 9.5% of the population with the US coming in a close second with 9.2%.
"It is interesting to note that as we see the number of mobile search users increase, the frequency of activity is also growing," observed Alistair Hill, analyst, comScore. "The number of people accessing mobile search at least once a week grew 50 percent in Europe, with France and Spain leading at a rate of 69 and 63 percent, respectively. Meanwhile, the number of U.S. users accessing mobile search has more than doubled because of expanded 3G penetration and smartphone adoption, as well as the proliferation of flat-rate data plans. We have also seen a substantial improvement to the mobile search offerings in the U.S. market."
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