360° Coverage Microsoft launches Windows without Walls Campaign
Filed under: News | Notebooks and PCs
Microsoft launches Windows without Walls Campaign
Sep 18 2008, 1:04pm CDT | by Luigi Lugmayr
As reported earlier the next phase of the Microsoft Vista advertising blitz starts today and Seinfeld is already history.
Tonight Microsoft launches new TV ads that celebrate the diversity and passion of consumers around the world who use Windows to stay in touch with the people, information and ideas that they care about.
The new ads are just a part of this major Windows marketing initiative, all designed around connecting with consumers in meaningful ways throughout their Windows experience – whether buying a PC, using a Windows Mobile device, or living life on the Web.
Microsoft will extend the “Life Without Walls” campaign via billboards, digital “walkway” ads in airports and other advertising components. Additionally, new outdoor and print ads show how Windows has evolved to work across multiple devices: the desktop PC, laptops, phones and TVs.
Another major element of this next phase of the Windows marketing initiative is a series of television and Web ads called “Real PC”. The ads feature a diverse group of faces representing the one billion people who use Windows PCs worldwide, all celebrating the sense of power and community Windows enables by declaring: “I’m a PC.” The ads will feature green architect Edouard Francois, astronaut Bernard Harris and celebrities such as Eva Longoria and Deepak Chopra, but the main focus is on real PC users of all ages and from all walks of life, such as teachers, cabbies, designers and fish mongers.
You can watch Bill Veghte, Senior Vice President, Online Services & Windows Business Group explain the new Windows without Walls and I'm a PC ads in this video.
I am a Windows user, a Windows XP user that is. Windows without Walls seems not to be talking about Vista, just Windows and the angle is set to mobilize Windows users against the Apple Mac temptation.
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Luigi Lugmayr
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.
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