Interead Cool-er eBook Reader Will Be On A QVC TSV

Oct 8 2009, 7:48am CDT | by Luigi Lugmayr

We first reported about the Interead Cool-er eBook reader back in June. Yesterday Amazon cut the price of the Amazon Kindle to $259. This new price puts the pressure on other eBook reader makers that have been selling at that price-point.
The Interead Cool-er sells for $249, but has no wireless service. The Cool-er looks cool and is lighter than the Kindle, but the big thing about the Kindle is the easy to use eco-system.
You can buy books anywhere and Amazon offers eBooks at great prices, after all Amazon was an online book store in the beginning.

The WSJ Blogs Digits reports now that Interead is trying to gain some market share with a placement on the home-shopping network QVC as a Today’s Special Value (TSV) in early December.
It is not known yet at what price the Cool-er will be offered on QVC, but I would think it needs to be priced at least below $200 to have some impact.

In case you missed it yesterday. The Amazon Kindle is now on sale internationally.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.