Sony hires Dave Farrow to read 30 days non-stop on Sony Reader

Oct 1 2008, 10:32am CDT | by Luigi Lugmayr

Sony launches a nation-wide campaign dubbed Reader Revolution to promote their eBook reader.
Spearheading the effort is two-time world record-holder Dave Farrow, who will be reading digital books on the Reader around the clock for 30 days at a Manhattan storefront.
For each page Dave Farrow reads, Sony will provide an eBook library of 100 classic titles to a school or learning institution. The goal is to give 15 million eBook titles by the end of the program. The first 100 schools to start downloading their selected classic titles will also receive and education pack of five Reader Digital Books.
Dave Farrow is a speed reader and a two-time world record-holder in memory. He once memorized 59 decks of playing cards and recalled them, one card at a time, for more than eight hours to secure his memory title.

In conjunction with National Book Month, Sony will unleash thousands of Reader Revolutionaries throughout October and beyond at various retail outlets and at special events around the country to help people experience reading on Sony’s Reader Digital Book firsthand.
The Sony Reader PRS-505 sells for $279 on Amazon.com.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.