NPD Group Says 1 In 3 IPhone 3G Buyers Came From Different Carriers

Posted: Oct 7 2008, 10:08am CDT | by , Updated: Aug 11 2010, 10:54am CDT, in News | Mobile Phones


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According to market research firm NPD Group, AT&T is reaping big rewards from its exclusive iPhone deal with Apple. NPD says that its research has concluded that one in three iPhone 3G buyers came to AT&T from another provider specifically to get the iPhone 3G.

NPD also says that its research shows the iPhone 3G is the second best-selling handset among consumers in the US behind the Motorola RAZR V3. Before the launch of the 3G iPhone the original iPhone counted for 11% of the consumer smartphone market, after the 3G the iPhone held 17% of the market. In June through August 2008 the iPhone 3G was the best selling smartphone.

“The launch of the lower-priced iPhone 3G was a boon to overall consumer smartphone sales,” according to Ross Rubin, director of industry analysis for The NPD Group. “While the original iPhone also helped win customers for AT&T, the faster network speeds of the iPhone 3G has proven more appealing to customers that already had access to a 3G network.”

Via NPD Group

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<a href="/latest_stories/all/all/3" rel="author">Shane McGlaun</a>
Leading our review center, Shane McGlaun (Google) knows technology inside out. His extensive experience in testing computer hardware and consumer electronics enable him to effectively qualify new products and trends. If you want us review your product, please contact Shane.
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