Motorola unveiled a new luxury mobile phone dubbed Motorola Aura featuring one of these new round LCD screens we reported about a while ago.
The Aura comes as a bit of surprise from Motorola, whose claim to fame is still the RAZR and has since not convinced. The $2,000 phone will have to compete against new luxury phones like the Tag Heuer Meridiist.
The Motorola Aura has more than 200 parts that create a seamless opening for the handset. The round display can express 16 million colors and has a 300 dpi resolution. The display is capped with a Grade 1, 62-carat sapphire crystal lens - one of the most scratch-resistant materials on earth.
The hand-sculpted richness of AURA can literally be felt in its stainless steel housing, textures and patterns chemically etched into its surface. The front piece of the phone takes nearly two weeks to create. In that time, the stainless steel is sculpted, electro and hand polished, chemically etched and PVD coated. The result is a finely finished product that withstands the test of time.
Turn the phone over and reveal a window into its mechanical heart. The Swiss-made main bearing, gears composed of Rockwell 50-55 hardened steel and 130 precision ball bearings work in tandem to drive the assisted-opening blade, an effect more like opening a luxury car door than accessing a mobile device. Its custom-engineered rotating mechanism is composed of more than 200 high-precision individual parts, and the gears are protected from harsh conditions with the same coatings used in high-performance racing engines. Motorola's proprietary CrystalTalk technology takes AURA to the highest level of audio clarity on every call, while Stereo Bluetooth technology enables AURA owners to make and take phone calls hands free by pairing with a compatible headset.
AURA is expected to be available around the globe beginning in Q4 2008. You can pre-order it now for $1,999.99 and it supposed to ship on 4th of December.
Via the Aura Minisite.
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