Toys 'R' Us set to battle Wal-mart at biggest Black Friday in History

Oct 25 2008, 10:00am CDT | by Luigi Lugmayr

The once biggest toy store is set to battle Wal-mart this holiday shopping season to win back the crown they lost 10 years ago to Wal-mart. Toys 'R' Us re-launched their site and already has a special sale this weekend (ends today).
Toys 'R' Us CEO Gerald Storch believes that the day after Thanksgiving aka Black Friday will be the biggest in history. I already made that prediction in this report back in August. Black Friday and Thanksgiving Sales anyway get bigger every year, but the economic situation will even push more consumers to look for the best deals.
Looking at the Toys 'R' Us site it looks very clean and invites to shop. The toy seller also offers now Store Pick-up, Rewards "R" Us program, Wish List feature, and Gift Finder.
Check out Toys "R" Us site. See also this Chicago Tribune article on the Toys 'R' Us Holiday strategy.

We will intensively report about the newest Black Friday and Thanksgiving deals as they become available to help you through the madness. Check out for instance our 100 Days to Thanksgiving countdown, where we feature a great gadget gift each day until the Holiday Sales kick off.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.