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Microsoft finds Digital Divas amongst the Female Online Population
Nov 3 2008, 10:37am CST | by Luigi Lugmayr
Microsoft, Mindshare and Ogilvy Chicago uncover Digital Divas in a study of women’s online behavior.
The study surveys more than 800 women on their digital domains, revealing insight on topics from everyday technology gadgets to overarching online philosophies and how and when they shop and “unplug.”
Coined Digital Divas, 16% of the women surveyed were found to have a higher propensity to shop, communicate and employ digital devices.
22% of the Digital Divas shop once per day the majority views devices such as cell phones and computers as “extensions of themselves." 86% pass along interesting “finds” to others. On average, they have 171 contacts in e-mail, social networking and cell phone address books.
Those marketing types always have a good hand in finding new terms. Digital Diva is a great term. Women want to be a Diva and companies want to appeal to Divas.
More details about Digital Divas can be found in this Microsoft announcement.
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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.
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