Nokia announced 7 new mobile phones for emerging markets today. Nokia also announced that they will bring Ovi internet services via low cost handsets starting 2009.
The first services Nokia will offer in emerging markets will focus on email, agriculture and education, which based on consumer feedback, present the strongest demand in emerging markets. Services include Mail on Ovi and Nokia Life Tools.Nokia Life Tools is a range of innovative agriculture information and education services designed especially for rural and small town communities in emerging markets. Nokia Life Tools helps overcome information constraints and provides farmers and students with timely and relevant information.
These services use an icon-based, graphically rich user interface that comes complete with tables and can even display information simultaneously in two languages. Behind this rich interface, SMS is used to deliver the critical information to ensure that this service works wherever a mobile phone does, without the hassles of additional settings or the need for GPRS coverage. Nokia plans to launch the service in the first half of 2009 with the Nokia 2323 classic and the Nokia 2330 classic as the lead devices in India, and expand it across select countries in Asia and Africa later in 2009.
The 7 new low-cost Nokia phones are comprised of Nokia 7100 Supernova, Nokia 5130 XpressMusic, Nokia 2323 classic, Nokia 2320 classic, Nokia 2330 classic, Nokia 1202, and Nokia 1661.
The highlight is the new Supernova phone. The Nokia 7100 Supernova is a stylish addition to the popular Supernova collection. Designed for style and entertainment, the colorful device is highlighted by its large, high resolution color screen, FM radio, a 1.3 megapixel camera, and support for Share on Ovi, Nokia's online photo sharing service, and other photo sharing sites. The Nokia 7100 Supernova also includes support for Mail on Ovi, as well as a browser for surfing information on the Internet. The Nokia 7100 Supernova is expected to begin shipping in the fourth quarter of 2008 with an estimated retail price of 75 EUR.
Via this Nokia announcement.
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