Pioneer transforms Black Friday into Kuro Friday

Nov 20 2008, 8:00am CST | by Luigi Lugmayr

Pioneer has great Plasma HDTVs with exceptional image quality like our Top 100 Gift Tip selection Pioneer KURO PDP-6020FD. Pioneer's PR department went a bit overboard piggybacking on Black Friday with calling out KURO Friday.
Quote from the press-release: "With consumers planning to staycation and take more vacations at home this year, Pioneer Electronics (USA) Inc. is re-coining Black Friday, “KURO Friday” to celebrate the unsung heroes in Hollywood who help deliver amazing entertainment, rich with color and dynamic sound."
Are you staycationing (love this term) too? Anyway Pioneer in this PR effort asked members of the creative community in Hollywood to pick their favorite Blu-ray movies.
Here are three of these Blu-ray picks:
Robert Harris, a film preservationist who has worked on the restoration of various films to both DVD and Blu-ray Disc, including Lawrence of Arabia, Spartacus, My Fair Lady, Rear Window and Vertigo, noted his most recent project, The Godfather Trilogy, as his Blu-ray Disc pick for the holidays. “The holidays are all about family and The Godfather is the best family film ever made. Watching it on Blu-ray [Disc] allows you to view the movie as it looked on film, but in your home theater.”

Brandon Cox, commercial and independent film cinematographer, mentioned Baraka as his choice Blu-ray Disc commenting on the film’s BD remastering that allows “every element of the original negative to be reproduced.” He explained that “Baraka is the perfect reference Blu-ray [Disc] to test picture quality” and that the film “should be watched on a larger display to get the full effect of the artist’s intentions. A smaller screen would diminish the integrity of the film.”

David Stump, an Academy Award-winning cinematographer who has worked on projects including Men of Honor, The One and X-Men, and most recently consulted on Quantum of Solace, chose Casino Royale: Collector’s Edition. He said that after working on one of the Bond movies, he now wants to go back and watch the entire series in order to pick his favorite James Bond. He also talked about how Blu-ray Disc enhances the home theater experience. “As a cinematographer, you paint emotions with color. Color is a part of the story and color[s] convey emotions in the players and in the actors, and it tells the audience what they’re expected to feel,” said Stump. “Blu-ray [Disc] brings to the home theater a lot of what you can see in [movie] theaters.”

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.