Apple's App store for the iPhone has proven so successful it's no surprise that copy cat stores from other providers are popping up. The latest new and similar store comes by way of O2 who has launched its Litmus mobile application store.
The goal is to allow users to develop applications for their O2 handsets and to hopefully lure developers to build applications that will run on O2 devices. Personally, I think O2 will have a hard time convincing developers to build applications for its store when they have their hands full with other things like the Apple App store and Android apps.
James Parton, head of O2 Litmus, said on his blog: "What you see here is the culmination of a long journey during which we have spent a lot of time talking to O2 customers, application developers and industry expert types to ensure O2 Litmus is not just another 'me too' offering, but something truly unique and valuable."
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