Today LG Electronics announced the first broadband-enabled HDTVs with Netflix streaming software embedded directly in the TV. LG already offers the BD300 Blu-ray player that streams Netflix movies requiring no external device. LG's new LCD and Plasma Broadband HDTVs will support standard and HD definition Netflix content without the need of a set top box.
Netflix subscribers just need to plug the TV into the internet and are ready to watch movies. Netflix members will use the Netflix Web site to add movies and TV episodes to their individual instant Queues. Those choices will automatically be displayed on members' TVs and available to watch instantly through the HDTV. Once selected, movies will begin playing in as little as 30 seconds. With the accompanying remote control, Netflix members will be able to browse and make selections right on the TV screen and also have the ability to read synopses and rate movies. In addition, they will have the option of fast-forwarding and rewinding the video stream. Available this spring, the new LG LCD and plasma HDTVs will give access to 12,000 choices of movies and TV episodes instantly from Netflix. Netflix members owning one or more Netflix enabled devices still just pay as little as $8.99 per month for unlimited instant streaming and unlimited DVDs from a catalog of more than 100,000 DVD titles in more than 200 genres.
LG Electronics and Netflix will demonstrate these broadband HDTVs this week at the 2009 CES.
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