Toshiba Matsushita Display Technology (TMD) will be previewing technology that enables mass adoption of 3D viewing in handheld devices. 3D is going mainstream in cinemas and is very slowly making its way into the living room with new TVs like the Mitsubishi Laser TV. If adoption of 3D on handhelds is going to be faster is up in the air. The problem is that there is no 3D content. At the Super Bowl 2009 a 3D commercial is shown of an upcoming movie and that is still a huge deal.
In a technology demonstration to be exhibited at the CES 2009, TMD has integrated an advanced 3D film with small and medium sized LCD displays that use Optically Compensated Bend (OCB) mode to deliver clear, true autostereoscopic viewing at a glance, without the need for special glasses.This development overcomes numerous long-held negatives associated with 3D viewing. In addition to eliminating the need for special glasses, it allows for extended comfortable viewing. The 3D film easily integrates into today's thin, high resolution displays, and enables simultaneous 2D and 3D viewing on all or parts of the display with no picture degradation. TMD's OCB technology improves upon conventional LCD technology by increasing response time and contrast ratio to achieve near CRT-like image quality. The LCD panels from TMD use OCB mode LCD technology to create sharp, clear, motion blur-free 3D displays.
For the CES demonstration, the backlight modules of 3-inch and 9-inch LCD displays from TMD have been enhanced with 3D film. Through directional backlight technology, left and right eye images are focused sequentially into the viewer's eyes, allowing for full resolution of the display panel. Only one panel and modified backlight are required. Backlight module assembly is easy. No precision registration is required.
More CES 2009 News.