As reported, at the Super Bowl 2009 you will be able to see two 3D commercials. DreamWorks' Monsters vs. Aliens and PepsiCo's SoBe Lifewater will be featured in 3D on Super Bowl Sunday. Update: Watch Sobe Lizard Lake Super Bowl 2009 Now!
The 3D glasses you need to see the 3D action are distributed for free at SoBe displays in super markets. The list of shops where you will be able to find the Super Bowl 3D glasses include: Safeway/Vons, K-Mart, Ralphs, Kroger, A&P, Frys, Supervalu, Food Lion, Pathmark, Coburn, Fairway, Fresh Brands, Hy Vee, Nash Finch, Dollar General and Winnie Dixie.
Target and Meijers will have the 3D glasses only on January 31st. 125 million pairs of 3D glasses will be distributed at 25,000 locations. If you still cannot get a pair you are supposed to be able to call 1-800-646-2904 in order to obtain a pair. Update: Super Bowl 3D glasses hit eBay in big lots, ideal for Parties.
The 3D Monsters vs. Aliens ad will be broadcasted along with the SoBe 3D spot at the end of the second quarter of the Super Bowl.
The 60-second SoBe Lifewater spot, directed by Super Bowl commercial veteran and brand architect Peter Arnell, will mark arguably the first ever Super Bowl ad cross over event - with the SoBe Lizards sharing the screen with characters from the upcoming DreamWorks Animation film that will be showcased in the pod's preceding spot. The SoBe Lizards and stars from DreamWorks' "Monsters vs. Aliens" will dance alongside current NFL stars as well. If you are a geek the game is of course secondary. What counts are the ads, especially if they are in 3D.
You will also have the opportunity to re-use your 3D glasses for a special 3D episode of NBC's hit comedy "Chuck," airing Monday, February 2, 2009 (8-9pm ET.)
DreamWorks' "Monsters vs. Aliens," the Company's first InTru 3D release, opens nationwide March 27, 2009. InTru 3D is Intel's new system to create 3D footage for 3D Movie Theaters.
Super Bowl 2009 will be happening on Sunday February 1st. This Super Bowl is a treat for geeks that is why we will cover it even more than in 2008. Despite the recession a 30 second Super Bowl Ad costs about $3m and there should be lots of must see Commercials again. There will be for instance the first 3D Super Bowl Ads and lots of Super Bowl Ads featuring new 2009 Sci-fi Movies including the new Star Trek and the next Transformers movie. So make sure you have your Super Bowl sized LCD HDTV and NFL Gear ready.