Google reports Revenues of $5.70 billion as You still like to Click

Jan 23 2009, 12:56am CST | by Luigi Lugmayr

Google reported revenues of $5.70 billion for the quarter ended December 31, 2008, an increase of 18% compared to the fourth quarter of 2007 and an increase of 3% compared to the third quarter of 2008.
Google still did very well compared to many other companies and beat the analyst expections once again.

“Google performed well in the fourth quarter, despite an increasingly difficult economic environment. Search query growth was strong, revenues were up in most verticals, and we successfully contained costs,” said Eric Schmidt, CEO of Google. “It's unclear how long the global downturn will last, but our focus remains on the long term, and we'll continue to invest in Google's core search and ads business as well as in strategic growth areas such as display, mobile, and enterprise.” Google's advertising platform is the most efficient and more importantly you can exactly calculate the return on text ads versus the more esoteric banner ads. Google still will do well this quarter when other advertising channels will run empty as companies try to focus their advertising dollars in the most efficient channels.
More details in this Google Announcment.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.