DreamWorks CEO Katzenberg talks about 3D Super Bowl Ads

Jan 29 2009, 1:03pm CST | by Luigi Lugmayr

The most exciting Super Bowl 2009 commercials will be the 3D Monsters vs. Alien and the 3D SoBe Lizard Lake. The 3D Super Bowl promotion is coming out of a partnership between Intel and DreamWorks. Intel is supplying the rendering hardware and software to DreamWorks to make 3-D movies for cinema under Intel's Intru3d technology brand.
Intel and DreamWorks partnered with SoBe to distribute 125 million 3D Glasses to Super Bowl 43 viewers across the Nation (Find out where to get your free 3D Super Bowl glasses.
Intel has published an interesting interview with Jeffrey Katzenberg, CEO of DreamWorks talking about their 3-D movie plans. You can watch the interview below.
Intel has published an interesting interview with Jeffrey Katzenberg, CEO of DreamWorks talking about their 3-D movie plans. You can watch the interview below.
Mr. Katzenberg also explains the advantages of the new ColorCode Paper 3D glasses. He also makes sure you understand that the 3D quality in movie theaters is way better than what you will experience on Super Bowl 2009.

Intel Blog and CNET.

Super Bowl 2009 will be happening on Sunday February 1st. This Super Bowl is a treat for geeks that is why we will cover it even more than in 2008. Despite the recession a 30 second of a Super Bowl Ad cost about $3m and there should be again lots of must see Commercials. There will be for instance the first 3D Super Bowl Ads and lots of Super Bowl Ads featuring new 2009 Sci-fi Movies including the new Star Trek and the next Transformers movie. Do not forget to get your 3D Glasses for hot Super Bowl 3D Ads.
More Super Bowl 2009 Coverage for Geeks.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.