If Toyota would have signed Mel Gibson to drive the Truck up that giant steel heat tunnel construction the ad would have been perfect.
Toyota actually had that construction built for real in the Mojave Desert. The idea is that the Toyota Tundra can bring massive power even under extreme heat. This is of course very important for the 5 people living in a dessert pulling heavy trailers around.
Watch the manly Toyota Tundra Super Bowl 2009 commercial below and forget Global Warming for 30 seconds.
Luigi Lugmayr Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at firstname.lastname@example.org.
The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.
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