Reports are claiming that Apple may have its eyes on getting into the TV market. Don’t confuse this with the little set-top box known as the AppleTV.
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The rumored iTelevision would be an actual TV that would have the ability to download and play TV programs built-in. It sounds very much like a TV with AppleTV built-in.
All we really know at this point is that Apple has a major new product in development and that the project is costing so much to develop that it is cited as a reason that Apple's gross profit margin is down today.
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