UK mobile network providers are reportedly now selling the usage data from their customers. The information includes the lists of websites that their customers visit. The information has been collected over the last year and will be sold in an attempt to generate more advertising revenue.
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This is sure to raise the ire of many customers and consumer advocacy companies. Mobile service providers reportedly hope that by selling information on the surfing habits of their users an ad ecosystem similar to that of normal fixed-line internet can be built.
I am sure that most customers will agree that the relative lack of advertising on mobile phone web surfing is nice. Still the mobile service providers need to be able to make money somehow and so long as the sale correlates with an increase in surfing speeds or other new services it may not be that bad.
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