Cisco buys Flip Mino Maker Pure Digital for $590 million

Mar 19 2009, 8:36am CDT | by Luigi Lugmayr

Cisco buys itself yet another consumer electronics company. This time they acquired Pure Digital, maker of the hot selling and easy to use Flip Mino camcorders.
Pure Digital's Flip Mino Video camcorder have sold more than 2 million units so far. Cisco pays $590 million in stock for the privately held Pure Digital. Additionally Cisco will provide up to $15 million in retention-based equity incentives for continuing employees.

Upon the close of the acquisition, the Pure Digital team will become part of Cisco's Consumer Business Group, which includes Linksys by Cisco home networking, audio and media-storage products.
Pure Digital CEO Jonathan Kaplan will become general manager of the new Cisco Consumer Business Group.
Via this Cisco announcement.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.